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Summary We are seeking a Senior Specialist, CRM to help grow our customer marketing function. This role will coordinate and execute CRM initiatives with a focus on loyalty, acquisition, retention, and customer development. The ideal candidate will collaborate across departments to deliver data-driven, high-performing CRM campaigns that support overall business goals. Description As a Senior Specialist on the CRM team, you will lead the implementation and execution of customer-focused marketing strategies. Your responsibilities will include managing the daily operations of CRM programs, building customer journeys through data platforms, analyzing performance metrics, and improving engagement across customer segments. You will play a key role in enhancing consumer relationships, driving incremental sales, and increasing brand loyalty.
Key Responsibilities:
Execute CRM and retention marketing campaigns in partnership with cross-functional teams such as Digital Marketing, Brand, Creative, and eCommerce
Manage the CRM calendar, promotional planning, measurement, and creative review processes
Maintain strong customer engagement by developing targeted CRM activations and lifecycle communications
Build and test offer plans and promotional strategies across CRM channels
Create and manage automated customer segments using a CDP or data warehouse
Analyze campaign performance, provide actionable insights, and identify opportunities for optimization
Support the development and execution of CRM acquisition strategies
Pilot and test new programs while managing operational and financial impact
Ensure compliance with company policies, procedures, and safety standards
Perform additional duties as assigned
Requirements Education:
Bachelor’s degree in Marketing, Communications, Business, or a related field
Work Experience:
2–4 years of experience in database marketing or CRM, preferably in retail
Demonstrated success managing CRM programs and customer engagement initiatives
Experience with Customer Data Platforms (CDP), data warehouses, and building automated audiences
Familiarity with Email Service Providers (ESPs) and related CRM tools
Skills:
Strong project management and cross-functional collaboration skills
Excellent organizational, time management, and problem-solving abilities
Proficient in marketing analytics tools such as Google Analytics and business intelligence platforms
Clear, effective communication and interpersonal skills
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