Manager of CRM Strategy - Retail

Katy, TX

Employment Type: Direct Category: Technical Analyst Job Number: 18851 Work Model: #LI-Onsite Internal Reference: #LI-PF1

Job Description

Summary
We are seeking a Manager, CRM Strategy to help elevate our customer marketing function. This role will be part of the Marketing team with a broad cross-functional reach. The ideal candidate will lead customer-focused projects, define customer experience strategies, and develop actionable roadmaps. This is a highly visible position that will collaborate with leadership to shape and drive a best-in-class CRM vision.
Description
The Manager, CRM Strategy will be responsible for setting the direction and execution of CRM and customer experience initiatives. You will oversee a portfolio of projects focused on retention, loyalty, and customer lifecycle marketing. This role will drive segmentation strategies, orchestrate personalized campaigns across owned channels, and work cross-functionally to ensure alignment with broader business goals. Strong analytical, strategic, and leadership skills are essential for success in this position.

Key Responsibilities:

  • Develop and execute CRM strategies for lifecycle, triggered, and personalized communications across email, SMS/MMS, app push, and direct mail

  • Utilize segmentation and predictive modeling to enhance personalization, engagement, and relevancy

  • Lead and manage a portfolio of customer-related initiatives aligned with a defined customer roadmap

  • Drive collaboration across departments to support customer strategies and goals

  • Oversee implementation of strategies generated by agile teams

  • Create and manage reporting on CRM performance, including campaign tracking and Customer Business Reviews

  • Guide all phases of CRM campaigns—goal setting, planning, testing, execution, and optimization

  • Continuously evaluate and refine CRM programs to maximize customer engagement and profitability

  • Ensure compliance with company policies, procedures, and standards

  • Perform other duties as assigned
Requirements
Education:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field

Work Experience:

  • 5+ years of experience in CRM, marketing strategy, or loyalty programs

  • 3–5 years managing large-scale retention campaigns across owned channels

  • Proven experience designing CRM journeys and customer-centric solutions across multiple platforms

  • Strong background in data analysis and converting insights into strategy

  • Demonstrated success managing complex projects from ideation through execution

  • Experience leading and developing high-performing teams

  • Retail industry experience is a plus

Skills:

  • Strategic mindset with the ability to lead, plan, and deliver complex initiatives

  • Strong relationship-building and cross-functional collaboration skills

  • Ability to manage both strategic vision and tactical execution

  • Comfortable working with senior leadership; skilled in executive-level presentations

  • Excellent analytical, problem-solving, and decision-making skills

  • Strong organizational abilities and time management in high-paced environments

  • High intellectual curiosity and ability to navigate ambiguity

  • Exceptional written and verbal communication skills, with the ability to distill complex ideas for broad audiences

  • Effective team leader and mentor with strong prioritization capabilities
Apply Online

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.

About Katy, TX

Ready to take the next step in your career? Discover exciting job opportunities in and around Katy, Texas! Known for its charming small-town feel paired with big-city amenities, this vibrant area offers a unique blend of growth opportunities and a warm community spirit. Embrace the thriving local art scene at the Katy Contemporary Arts Museum, enjoy a night out at the Katy Grand Theatre, or catch a game and cheer on the Katy Tigers. With culinary delights ranging from Texas BBQ to Tex-Mex, and the picturesque beauty of parks like Mary Jo Peckham Park and the peaceful tranquility of Cullen Park, Katy has something for everyone. Explore our job listings today and unlock the endless possibilities that Katy, Texas has to offer!